المشاركات

عرض الرسائل ذات التصنيف Directories

Why do companies still advertise in the Telephone Directory in the age of Internet and Smartphones?

صورة
How many people are still keeping telephone directories at homes? Not many. How many companies are still keeping Telephone books in their offices? Many. In the age of Smartphones and internet, these bulky yellow (or any other colors, not necessary the yellow pages) are sort of redundant for many people nowadays, at least for the younger generation,  that young crowd who find in their smartphone screens whatever they wish to seek.   At the beginning of each year, the yellow directories are dispatched to offices, distributed on tables, and by year end, most of them are carried to dustbins brand new, untouched!   From late nineties to beginning of 2000's, I happened to work for Yellow pages in one middle east country as a translator/proofreader; Print was going on fine and sales where booming (because for some companies, it is good to be there, not because of potential clients or revenues; and thanks to some hell of sales people who were working for the company), b